When I was informed that I would benefit with digital advertising, I wanted to go online and learn exactly what digital advertising was.
I had heard about digital advertising on the cable news shows and how they are always saying that digital advertising works.
I was a little dubious to put that kind of budget into something that I wasn’t sure what I was paying for. After some research it wasn’t too strenuous to learn that digital advertising refers to any advertising that is delivered via digital channels. That can include search engines, websites, social media, text, mobile apps, and even digital cable tv channels. I was consistently seeing this one local car sales lot. They were running 30 minute ads on all of the minor channels. At least three times a day, I was running into the ad as it took over 1 of our favorite cable shows. I realized that people relied on digital advertising to find out about these unusual products. I already had a working website, and I thought that if a car lot could do this, then why couldn’t I? I found a company that could help me with digital advertising. I had a good neighbor who did video ads and I asked for her help. I was able to do multiple Heating and A/C advertising advertisements. Each was several minutes long and each was on precautions to take that would help your Heating and A/C machines run best through the unusual seasons. I could not think the company I was getting just from the repeat airings of those multiple digital ads. Once I knew what digital advertising was, I knew it was going to be a very important tool for our Heating and A/C company.